Social Media: The New Online Dating 

29 Sep

Online dating has quickly become the new normal, so much so, that most of us can't remember dating pre swiping and liking. But are dating apps the only way to meet people online?

Happy couple who used online dating

Online dating has quickly become the new normal, so much so, that most of us can’t remember dating pre swiping and liking.  Tinder is the most widely used dating app in the US with nearly 8 million users (2019). Barely a week goes by without a new dating app being launched with its unique selling point, whether it’s being matched on musical tastes or putting in a picture of your celebrity crush and being shown matches with similar facial features. The spectrum is wide, but just because someone has the same jawline as Chris Hemsworth and also loves the same obscure indie band as you doesn’t mean you should start looking at wedding venues.  

 With 40% of the US singles using dating apps, unsurprisingly, one of the world’s biggest dating apps predicts that by 2030, 50% of relationships will begin online. But are dating apps the only way to meet people online?  

With more of us using social media platforms to interact with friends, family, and colleagues, there are plenty of more opportunities to meet people online. The online space overall has become a dating playing field. Social media sites like Facebook, Snapchat, Instagram, and even LinkedIn are fast becoming the place to meet people and date. These platforms were not designed for dating, but they are packed full of information that allows you to research a potential date and find out if their suitable without even having a conversation with them.  

They also allow you to approach someone more organically through shared connections or mutual friends, which can instantly create some common ground. Profiles on social media can represent and show you more about the person than what is currently offered up on a dating app. Connecting with someone on LinkedIn can be trickier than say Facebook, of course, as it is traditionally a professional networking space and profiles do not include relationship status, so you have no idea of knowing if the object of your affections is indeed single.  

The problem with dating online is the time and effort that is invested with sometimes no reward, viewing endless profiles, liking pictures, swiping right, as well as coming up with pick up lines, and worst of all- being ghosted before you’ve ever met. There is a healthy amount of rejection that also comes along with a fair amount of unrequited attention. It may seem that there is no end to the number of singles out there, however, this does not mean there is an endless supply of perfect relationships! 

If online dating isn’t for you, matchmaking can be a great alternative. While apps and social media can be impersonal and clinical, matchmaking is bespoke and personable. Our team of experts will get to know you and your values, hopes, and dreams and help you find someone who is on that same path. Remember to date in whatever way is most comfortable and suited to you. Whether you meet a partner by more traditional means or via an online platform, at the end of the day, the love and happiness you discover will be completely and utterly real. Get in touch with us today for a chat about how we can help you on your journey to everlasting love.

by Gina Yannotta

Chief Operating Officer, New York City.

Gina Yannotta is Head Matchmaker & Chief Operating Officer at Maclynn International's New York office. Gina’s unyielding passion for the field, in combination with her extensive experience in matchmaking, has allowed her to orchestrate successful and everlasting relationships amongst her clients. Tasked with running the Manhattan office, Gina utilizes her interpersonal skills and relationship expertise to make a splash in the matchmaking pool, personally connecting her clients with their ultimate match while simultaneously taking advantage of the endless possibilities that NYC offers to its client-base.More by this author